亞太科技大學

This programme is specifically designed to provide:

• The knowledge and skills required for you to play a leading role in travel and tourism related service industries.
• A critical awareness of travel and tourism’s roles in business, the environment and sustainability.
• Advanced study of travel and tourism and facilitates progression, both academic and vocational, by means of developing your intellectual capabilities, knowledge, key personal and transferable skills and a capacity for independent and lifelong learning.
• Skills that will enable you to work across diverse sectors of the tourism industry.
• Modules to develop cultural skills, negotiation and communication skills, combined with the ability to develop and market a product; namely tourism.

What you will study

Students will learn fundamental skills required by every tourism management professional, and the basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management and Accounting, with specific focus on issues involved in managing services. We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning.

A broader range of skills will be learnt, in which students will gain better understanding in business management, such as international culture & communications, operations management, employee development etc. In addition, they will explore topics and techniques in various spectral applications within Tourism Management. We will further nurture their independent learning to prepare them for the workplace and for further researches.

Students will make use of their previous studies and industrial experience to extend their familiarity in tackling more practical and modern issues of tourism management, in the areas of strategic and marketing aspects together with environmental issues, with aims to groom them as a tourism industry leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

Careers in Tourism Management

• Tourism Consultant
• Tourism Business Development Manager
• Event Manager
• Tourism Project Coordinator
• Tourism Retail Manager
• Tour Operator
• Corporate Travel Manager
• Group Sales Manager
• Hotel Manager
• Hospitality Manager
• Resort Manager
• Travel Agent
• Front-Line Customer Services
• Passenger Handling

The 3-years APU Bachelors Degree Programmes are offered through a unique collaborative partnership between APU and Staffordshire University, United Kingdom, through which Staffordshire accredits 3-years undergraduate programmes that are designed and delivered by APU.