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阿伯里斯特威斯大學(xué)

阿伯里斯特威斯大學(xué)-MSC國(guó)際商務(wù)和市場(chǎng)營(yíng)銷

MSc International Business and Marketing(碩士)

院校名稱阿伯里斯特威斯大學(xué)
院校排名662

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課程信息

專業(yè)概況

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The MSc in International Business and Marketing provides a broad range of theoretical and practical knowledge and skills that will underpin a future career in international marketing or business management. The programme provides a thorough academic understanding of management theories and methods, with a strong emphasis on marketing strategy and management.

Overview

As a student on the MSc in International Business and Marketing, you will study international strategy and financial management. The programme includes coverage of human resource management and organizational behaviour. You will also study, in depth, key concepts, mechanisms and issues in transnational commercial law. The marketing specialism in this programme examines the theories, concepts and techniques of global and international marketing, including motives for international expansion, market selection and entry, management of communications and customer relations in international markets, and international branding.

You will examine the forces that shape the international business environment and its impact on the operations and strategic outlook of international companies. The programme also covers the institutional structure of the international economy and examines how trade and financial flows are supported by international economic institutions. Throughout the programme, you will apply your learning to contemporary case studies in international business and international marketing.

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Aberystwyth Business School

中國(guó)學(xué)生入學(xué)要求

為來自中國(guó)的學(xué)生設(shè)計(jì)

Academic Requirements: Tier 1: Bachelors from 985/211 University in China; A good BA (Honours) Degree in closely related discipline with 70%. Other discipline with 80% above may be considered. Work experience and portfolio may be required depending on subject. Tier 2: Bachelors from Non 985/211 University in China: A good BA (Honours) Degree with 70-75%. Depending on subject. Portfolio may be required depending on subject. Overall6.0-7.0 depending on subject with minimum 5.5-7.0 in each component.

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課程信息

學(xué)制：全日制(1 年)

學(xué)費(fèi)：￡15,200.00 (￥ 137,254) /年

開學(xué)時(shí)間：2022九月20日

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留學(xué)地點(diǎn)：Aberystwyth UniversityPenglais,Aberystwyth,United Kingdom,SY23 3FL, Wales

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