伯明翰阿斯頓大學

Our British Psychological Society (BPS) accredited four year BSc (Hons) Psychology and Marketing course with integrated placement year, looks at the practical applications of psychology and marketing. You’ll learn to apply your knowledge of how people think, reason, communicate, learn, and remember to the study of consumer behaviour, sales management and digital marketing. From branding to buyer behaviour, understanding why people buy one product over another, or why they behave in ways that may be unhealthy, are vital skills for helping organisations in retail, healthcare, and the creative industries to be successful. Studying marketing through the lens of psychology gives businesses and organisations insight into the consumer mind, and helps them to understand how this psychological knowledge influences and improves the way they communicate, resulting in more successful marketing plans.This course is designed to give you a range of transferable and practical skills to succeed within your chosen career. We make extensive use of group working and presentations to prepare you for the reality of working life, this has been designed to aid in the development of your team working and negotiating skills. You will develop a full understanding of marketing principles in both theory and practice and merge your understanding of these two fields to gain a greater insight into consumer behaviour. Our comprehensive curriculum delves into thought-provoking topics such as cognitive neuropsychology, strategic brand management and social psychology.Graduates with these mix of skills and knowledge are well placed for careers in a variety of industries.**Key course benefits:**- Accredited by the British Psychological Society (BPS) and confers eligibility for the Graduate Membership of the BPS, which is vital for students who wish to ultimately train as a professional psychologist (clinical, educational, forensic, occupational etc) . It is also the first step towards becoming a Chartered Psychologist.- Our integrated placement year will give you the opportunity to gain valuable real-wold experience, setting your studies in the context of a working environment, designed to boost your future employment prospects. Placements can be taken in a psychology or related professional setting in both the UK and abroad.- Top 10 in the UK for Research Quality (Psychology, Complete University Guide, 2021).- Top 20 in the UK for Graduate Prospects (Marketing, Complete University Guide, 2020).- Top 25 in the UK for Psychology graduate salaries one year after graduation (Longitudinal Education Outcomes (LEO) data, 2020).