伯恩茅斯大學

This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas.

This course has also been awarded Graduate Gateway status with the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, which exists to develop the marketing profession. Students on this course will benefit from the opportunity to gain professional CIM qualifications, alongside their master's degree, highly sought after by employers.

In a world where your brand sits among millions and it seems your consumers would rather talk about you than to you, it is vital that marketing practitioners stay ahead of the game. Marketing is arguably at the centre of all business activity.

This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction.

Incorporating specialist units which explore contemporary issues for today’s marketers, the course is complemented by broader management units to advance your leadership and management skills.

You will develop your appreciation of the relationship between marketing and the wider sphere of the organisation, and heighten the demand for your insights in the industry. The course will cover omnichannel strategy & supply chain management, marketing communications, brand management as well as sustainability and social marketing.

Today’s emphasis on new media marketing means that most marketers are not solely communicating with a local or even national market. Learning in an environment which brings together staff and students from all over the world will give you the edge in the industry to be a future leader in your area of expertise. You will also have the option to complete a 30-week work placement.

Placements

An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time paid industrial placements, for a minimum of 30 weeks. You will have the option to start your placement when the taught units of the course are finished, before the dissertation.

Careers

This course gives you the opportunity to learn in an environment which brings together staff and students from all over the world, which will provide you with the edge in the industry to be a future leader in your area of expertise.