考文垂大學(xué)

Overview

If you would like to learn about the rapidly changing media world and develop a role where you can contribute and influence this evolving and growing field then this course may be for you as it develops leadership, management, creative and a set of business skills required for media management within media businesses, creative and cultural industries.

The multifaceted and evolving nature of media demands a multi-skilled professional. Traditional media business models have been disrupted by the shift of power to the consumer through social media, mobile, transmedia and emerging technologies such as augmented reality, volumetric capture, Artificial Intelligence, big data and developments in 5G networks. The media industry is growing and evolving as is the demand for graduates that are innovative, strategic thinkers that can respond flexibly to its changing needs. The specialised and transferable skills you will develop, enable you to seek employment in new sectors and includes a broad range of creative management roles within media organisations, creative and cultural industries. This can include, among others, roles in digital marketing and social media, media and journalism, production management in film and TV, event management, content development and management including brand.

Course information

The course enables you to develop the capability to support effective strategic outcomes and operations in businesses where creative activity is a part of their overall strategy. Media Management is an increasingly valuable and widely applicable profession as it helps businesses to optimise their innovation, new product development/management and stakeholder insights.

The course supports you with a ‘golden thread’ of business skills that run through the core media management specialist modules. Through practical application in real life scenarios, you will develop new perspectives and personal networks, leading to enhanced employability. The MA Media Management aims to develop creative, media savvy, digitally fluent strategic thinkers of tomorrow.

The course will capitalise on our already extensive experience of partnering with business and working closely with creative industry partners ensuring that the programme combines academic rigour with business-relevant content. This will provide potential opportunities for working with live client projects and where possible international collaborations with overseas partners.

Career prospects

From the outset, this course is designed to prepare you for a broad range of positions in media businesses, creative and cultural industries by providing you with the opportunity to develop a set of business skills, your digital fluency in new media technologies and your creative skills.

Professional enhancement is central to our ethos: therefore, we place emphasis on the development of evidence-based decision making, high level leadership and communication skills. This is the reason we also encourage collaboration with industry practitioners and work on ‘live’ project briefs.