杜倫大學

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杜倫大學-市場營銷碩士

Marketing MSc(碩士)

專業(yè)概況

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Course Summary

Marketing touches all aspects of an organisation and helps shape and direct corporate strategy. Durham’s MSc Marketing programme will equip you with the essential skills and knowledge to excel long-term across all marketing-related careers. The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Durham University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Course Learning and Teaching

The programme is mainly delivered through a mixture of lectures which may contain seminar-style sessions to allow for small group work. Lectures provide key contents of a particular topic. Occasionally lectures might be delivered by guest speakers who are internationally recognised academic experts or practitioners in their field. Students can also attend the Durham Speaker Series, providing the opportunity to network with senior business leaders, staff and alumni.

Students study 5 core modules, and select 3 elective modules to study which enables them to undertake more in-depth study of particular topics. This is followed by a 12,000 word dissertation to allow students to carry out independent research and develop their skills in analysis and scholarly expression, using an appropriate theoretical framework. They are supported in writing their dissertation through the study of research methods, and attending individual meetings with an allocated supervisor, who monitors their progress and provides advice.

所屬院系

進入哪個院系學習？

Durham University Business School

中國學生入學要求

為來自中國的學生設計

Students should hold a Bachelor degree with scores of at least 80% or above from prestigious university on the International Office's list. Some course requirements may differ. English language requirement: IELTS: 6.5 (no component under 6.0), TOEFL iBT (internet based test) and TOEFL iBT Home Edition: 92 (no component under 23).

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課程信息

學制：全日制(1 年)

學費：￡25,500.00 (￥ 230,262) /年

開學時間：2022九月

申請截止日期：

留學地點：Durham UniversityThe Palatine Centre,Stockton Road,Durham,DH1 3LE, England

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