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芳邦大學(xué)-市場(chǎng)營(yíng)銷理學(xué)學(xué)士學(xué)位

Bachelor of Science in Marketing(本科)

專業(yè)概況

在這里學(xué)什么？

A marketing degree is one of the most versatile majors you can choose because it offers such a wide variety of career opportunities. Fontbonne's Bachelor of Science in Marketing, offered through the Eckelkamp College of Global Business and Professional Studies, will teach you how to analyze consumer behavior; develop promotional campaigns; identify new target markets, opportunities, and competitive advantages; conduct and analyze marketing research; and develop a proficient marketing plan. And you can connect and explore all these skills as you work on campus and local marketing campaigns.

Program Highlights

Your marketing degree combines fundamental principles with real-world application, ensuring you understand the entire lifecycle of a campaign as well as how to analyze its impact. You’ll study the latest technologies and the best lessons of the past, with an emphasis on creative problem solving supported by a broad liberal arts curriculum steeped in ethics and service.

  • Application of classroom knowledge on local and campus campaigns
  • Faculty with real-world experience
  • Small class sizes
  • Interdisciplinary curriculum
  • Focus on current marketing trends
  • Valuable internship opportunities
  • Preparation for a career in research, promotions, social media, communications, management, or advertising
  • Offered primarily during the day with face-to-face instruction and a few online courses.
  • Concentrations available in accounting, finance, management and leadership and social entrepreneurship.
  • Minors available in Business Administration, Marketing, Social Entrepreneurship and Sports Management.

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

Eckelkamp College of Global Business and Professional Studies

中國(guó)學(xué)生入學(xué)要求

為來(lái)自中國(guó)的學(xué)生設(shè)計(jì)

All undergraduate programs require a minimum GPA of 2.5 on a 4.0 scale from high school (equivalent to a 78% on a 100% scale).?Other English Language Requirements:?ELS: Completion of Level 112; Inlingua: Completion of ESL 300, 301, 302; Kaplan – Completion of Higher Intermediate level; Completion of English composition one at a US college or university; OR: COMPASS ESL Language Score 260+ (this option is only available for students in St. Louis who have applied to the university. The complimentary institutional test may only be taken one time for admission purposes).

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課程信息

學(xué)制：須出席的在線/遠(yuǎn)程學(xué)習(xí)(42 學(xué)分)

學(xué)費(fèi)：US$26,760.00 (￥ 173,242) /年

開學(xué)時(shí)間：預(yù)計(jì)在八月 2022

申請(qǐng)截止日期：預(yù)計(jì)在November 2022

留學(xué)地點(diǎn)：Eckelkamp College of Global Business and Professional Studies6800 Wydown Boulevard,ST. LOUIS,Missouri,63105, United States

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