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倫敦大學(xué)金史密斯學(xué)院

倫敦大學(xué)金史密斯學(xué)院-推廣媒體碩士/公共關(guān)系-廣告和市場營銷

MA Promotional Media: Public Relations, Advertising & Marketing(碩士)

院校名稱倫敦大學(xué)金史密斯學(xué)院
院校排名683

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專業(yè)概況
所屬院系
中國學(xué)生入學(xué)要求
課程信息

專業(yè)概況

在這里學(xué)什么？

This MA explores the hinterland between the big three promotional professions, the media, and society. Public relations, advertising, and marketing roles are converging. This MA isn’t about studying ads or press coverage, but about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape.

At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging media world. You’ll learn how to reflect on contemporary intellectual theories, and apply them to workplace realities so you plan the next decade of your career.

Careers

Our students acquire general transferable skills, including critical thinking, pattern recognition, research skills, and career management. Specific transferable skills for the promotional industries include: message framing; storytelling and narrative construction; segmentation, measurement and evaluation; professional ethics and regulatory standards.

MA Promotional Media graduates work across disciplines and countries in wide-ranging roles, including: account executives, content marketers, corporate communicators, digital copywriters, event managers, government communicators, product managers, media buyers, media planners, marketing officers, programmatic advertising executives, SEO analysts, social media community managers, sponsorship coordinators and UI/UX copywriters.

所屬院系

進入哪個院系學(xué)習(xí)？

Media, Communications and Cultural Studies

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計

Students will normally need a Bachelors degree in relevant subject.

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課程信息

學(xué)制：全日制(1 年)

學(xué)費：￡17,760.00 (￥ 160,371) /年

開學(xué)時間：2022九月27日

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留學(xué)地點：Goldsmiths, University of LondonNew Cross,Lewisham,SE14 6NW, England

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