哈伯亞當斯大學(xué)學(xué)院

The Business Management with Marketing degree enables students to acquire transferable business skills and general business knowledge that will be useful in all aspects of business, whether in the public or private sector. Modern business is a dynamic environment in which to work. Customer wants and needs constantly change. The technology managers rely on is also changing at an ever-faster pace. New products and services are launched into already crowded markets on a regular basis. Such an environment can be challenging but a qualification in Business Management with Marketing prepares you for the rigours of modern business life, enabling you to exploit the exciting opportunities available. Students are able to register with the Chartered Management Institute and gain a Level 5 Award in Management and Leadership alongside their degree programme.

Accreditation:

Accredited by: Chartered Institute of Marketing (CIM). The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners Harper Adams University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Teaching and learning

Learning at Higher Education level is a big step up from further education so we make sure you get lots of advice and support. Everyone learns differently and in the workplace you’ll need to work in different ways, so we make sure our courses test you in every way possible. Therefore, you will attend lectures and tutorials, undertake regular hands-on practical work, sit exams, and complete coursework assignments. Topics are designed carefully based on real world situations, such as producing a marketing plan or looking at how a company could make better use of IT, using a company of your choice. All students undertaken a major project in their final year concentrating on a topic that is of particular interest to them.

Assessment methods

Assessment is via a balance of course work and examination. Students receive written feedback on all course work to help them improve. In addition, first year students undertake examinations in three subjects at the end of the first term to enable them to gauge how they are progressing and feedback is provided on these exams. Course work may be reports, presentations or portfolios and may be produced individually or in a team.

Careers

These courses are for those who wish to pursue a career in business management in a wide range of sectors. Over recent years, Harper Adams graduates have entered a variety of careers in marketing, accountancy, consultancy, sales, recruitment, publishing, purchasing, web design, event management and financial services to name but a few. Students who wish to start their own business have found the knowledge they have developed during the course has enabled them to go down the self-employed route.