倫敦政治經(jīng)濟(jì)學(xué)院

The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer.

A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager.

The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals.

This unique combination of human insight, analytical expertise and business understanding will set you apart from other marketing graduates, and give you the tools to create truly effective evidence-based solutions to the ever-changing marketing challenges facing businesses worldwide.

Teaching and assessment

Courses are taught in lecture and class or seminar format. Lectures introduce the core theoretical and technical concepts whilst their associated classes allow students to discuss and apply these concepts through exercises and in-depth study. Seminars allow for the focused study of key concepts in a more informal style and often involve presentations by students on selected course materials. Many teachers adopt a variety of teaching methods to deliver their courses such as class exercises, team presentations, individual or group work, or case study discussions.

Careers

Whether you are looking for a way to take the next step in your existing marketing career, wishing to change your career path and move into marketing management from another field, or working toward launching your own entrepreneurial venture, this programme will provide the intellectual and practical skills to enable you to drive your career forward.

You will graduate as a well-rounded marketing manager, with a rigorous scientific approach to data analysis, coupled with a nuanced and insightful understanding of customers, giving you the ability to drive strategic marketing success. Alongside this you will build your professional talents with core courses developing your team working and communication skills, and consolidating your fundamental understanding of the marketing industry.