曼徹斯特都會大學(xué)

OVERVIEW

On this part-time digital marketing course you’ll develop a firm understanding of the fundamentals of marketing. From this foundation, we’ll teach you how to use these techniques in the digital realm to deliver powerful and engaging campaigns.

You’ll learn how to devise complex digital strategies and master social media and digital marketing tools. We’ll help you think with a digital transformation mind-set that can help you make a big impact in your workplace.

We’ll also teach you how to focus and customise your campaigns to specific target audiences. This will help you deliver effective digital marketing, but also to measure and evaluate its reach.

Taught by digital marketing experts, this course is built around ground breaking digital advancements and tackles the current developments in this fast-paced area of marketing.

A flexible course to progress your career

Designed in partnership with digital marketing company MMC Learning, this course will give you an industry-recognised qualification.

With online learning and self-study, this part-time course is also supported by live video discussions and peer-to-peer networking.

By the time you complete this course, you’ll have developed a unique understanding of digital media and have the refined practical skills to navigate this fast-paced profession successfully.

FEATURES AND BENEFITS

• Convenient learning – the part-time nature of this course allows you to remain in employment, fitting your assignments in around work.
• Triple accredited - our business school holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
• Expert lecturers – this course was designed by leading digital marketing experts, including Dave Chaffey of Smart Insights (@SmartInsights), and David Edmundson-Bird, Associate Director for Digital Innovation (@groovegenerator).
• Professional qualification – gain an industry-recognised masters, supported by professional qualification provider MMC Learning.
• Valuable resources – access tools, webinars, keynotes and extra-curricular events, as well as our online university library.
• Support – your virtual learning is enhanced with 1-2-1 support from your digital marketing lecturers.
• Applied learning – put your new skills into practice, applying them at work and seeing the results in real-time.
• Employability – use your new skills to find a new career in this rapidly expanding market, build your confidence as a digital strategist or further your existing job in marketing.