麥吉爾大學(xué)

students acquire a solid disciplinary business foundation with a flexible and interdisciplinary curriculum, allowing them to design and personalize their education without compromising the fundamentals of comprehensive management training. The program is enhanced by a unique combination of customized career guidance followed throughout their entire degree, practical experience provided by leading industry experts from around the world, and innovative research from our celebrated professors. graduates from McGill’s Faculty of Management are recognized among the most internationally mobile in the world and are eager to make a positive contribution to their profession and communities.

Over the course of three years (U1, U2 and U3), students will complete a 90-credit degree. For students from high schools outside Quebec, a 30-credit freshman year (called U0) will be added at the start of your studies (making this a four-year, 120-credit degree).

Program Requirements

This 30-credit Major is designed to provide students with a strong background in marketing to prepare them for the wide variety of marketing careers available. The Major is most appropriate for those students seeking a career in brand management, small business marketing, selling and sales management, and business-to-business marketing.

All . students take a Core curriculum in addition to this Major, which is comprised of 30 credits of Marketing courses.

Required Courses (45 credits)
Management Core (36 credits)

ECON 295 Macroeconomic Policy (3 credits)
MGCR 211 Introduction to Financial Accounting (3 credits)
MGCR 222 Introduction to Organizational Behaviour (3 credits)
MGCR 271 Business Statistics (3 credits)
MGCR 293 Managerial Economics (3 credits)
MGCR 331 Information Systems (3 credits)
MGCR 341 Introduction to Finance (3 credits)
MGCR 352 Principles of Marketing (3 credits)
MGCR 360 Social Context of Business (3 credits)
MGCR 382 International Business (3 credits)
MGCR 423 Strategic Management (3 credits)
MGCR 472 Operations Management (3 credits)

Major (9 credits)

MRKT 354 Marketing Strategy (3 credits)
MRKT 451 Marketing Research (3 credits)
MRKT 452 Consumer Behaviour (3 credits)