新罕布什爾南方大學(xué)

Master's in Marketing Program Overview

Today’s business environment requires marketers to be nimble. As culture and society changes, and new platforms, media types and tools emerge, it also means being able to assess resources while providing creative solutions.

The Master of Science (MS) in Marketing program at Southern New Hampshire University offers valuable experience to gain and build on prior marketing knowledge, and will prepare you to take on the challenges of a growing and evolving industry.

The master's in marketing online coursework focuses on brand building, campaign planning and analysis as well as engaging target audiences through every modern media channel available. You'll acquire analytical, critical-thinking, communication and decision-making skills, along with the opportunity to participate in industry-aligned certification preparation. Our MS in Marketing degree includes timely and relevant content that will prepare you for multiple careers in today's landscape.

See Yourself Succeed in Marketing

The MS in Marketing program will help you develop critical skills in brand management, customer loyalty and audience engagement through diverse media and comprehensive marketing plans. By earning your master's in marketing, you could be prepared for professional careers as marketing analysts, brand directors or related marketing positions in public, private or government sectors.

In the master's in marketing online program, you'll learn how to:

• Analyze and interpret data to develop marketing plans
• Use marketing theory and practices to create and lead integrated strategies
• Negotiate with stakeholders through the use of diverse media
• Develop international marketing strategies that address various cultural environments in a global economy
• Cross-check marketing practices against legal, regulatory and ethical practices
• Manage a brand at every stage to ensure the creation, capture and delivery of value

SNHU's online master's program aligns with the American Marketing Association's Professional Certified Marketer (PCM?) Program standards as outlined in its Digital Marketing Book of Knowledge. This alignment allows you, with additional requirements, to pursue certification that will give even more credibility to your resume as a qualified marketer, proving to employers you’re equipped to handle their marketing challenges.

Note: SNHU does not guarantee that the completion of this program will result in certification. In addition to successfully completing the educational requirements, students may need to meet other certification requirements.