薩福克大學(xué)

Get a comprehensive look at communication and business—and how they intersect. When you pair Suffolk University's Master of Arts in Communication with a concentration in integrated marketing communication (IMC), you'll take your graduate studies to the next level.

Using the new technologies in our video studios, social media lab, and fully networked classrooms, you’ll put cutting-edge communications techniques into practice. At Suffolk, you won’t just read about IMC; you’ll be equipped to demonstrate how it can improve an organization’s branding and visibility.

Taking courses through our MBA program, you can choose courses on marketing, international marketing, consumer behavior, and the social media business. You’ll also take communication courses in marketing communication research, advertising, public relations, crisis communication, and social media.

By the time you graduate, you’ll be ready for professional success in advertising and public relations, corporate and nonprofit marketing, crisis management, awareness marketing, and more.

Degree Requirements: 12 courses, 36 credits

Core Requirements (1 course, 3 credits)

Choose one of the following:

• ADPR-701 Applied Communication Research
• ADPR-702 Marketing Communication Research

Concentration Requirements (6 courses, 18 credits)

• ADPR-770 Seminar in Advertising
• ADPR-772 Social Media
• ADPR-777 Public Relations
• ADPR-779 Integrated Marketing Communication
• MBA-660 Marketing: the Challenge of Managing Value

Choose one of the following:

• MKT-814 Strategic Marketing
• MKIB-812 Global Branding and Communication Strategies

Electives (4 courses, 12 credits)

Choose four of the following:

• ADPR-691 Special Topics
• ADPR-700 Introduction to Communication
• ADPR-771 Web Design
• ADPR-775 Crisis Campaign Management
• ADPR-903 Graduate Internship
• MGIB-850 Global Travel Seminar
• MKT-810 Marketing Research for Managers
• MKIB-817 International Marketing

Learning Goals

Students should...

Be prepared for advanced professional careers in Public Relations, Advertising and Integrated Marketing Communication, as well as for advanced graduate study.

Learning Objectives

Graduates should be able to...

• Develop an understanding of the theory and research that forms the basis of Public Relations, Advertising, and Integrated Marketing Communication
• Develop an understanding of the theory and practice of advanced messaging strategies and tactics and their impacts on the audience
• Examine the interactions among Marketing Communication and broader social, political, and cultural contexts
• Develop the specific skills of marketing communication