德克薩斯州立大學圣馬科斯分校

The world is connected electronically. Millions of messages are transmitted and received constantly, providing a flow of information and entertainment via radio, television, cable, satellite and broadband. Guiding students to craft their messages for an audience is our mission in the SJMC Electronic Media Sequence. Faculty bring to the classroom not only strong academic credentials but also many years of experience as professional communicators.

Working in electronic media is a hands-on experience. Often it's live. It's now. Students put into practice what they learn, and they instantly see the results of their efforts. KTSW-FM gives students an opportunity to be on-air hosts and to serve in management positions. Bobcat Update is a live television news program requiring writing, videography and editing skills. All students in the Electronic Media Sequence assemble a portfolio that consists of solid writing as well as audio and video samples. Graduates can enter the work world as reporters, producers and behind-the-scenes decision makers, just to name a few of the many options available.

Concentrations

Concentrations focus on specific areas and provide skill sets designed to serve today’s evolving electronic media profession. Students who elect a concentration apply the 9-hour concentration toward the 12 hours of advanced mass communication electives required of the B.S. degree.

Digital Media concentration (9 hours)

Required course: MC 4315-Web Design and Publishing

Choose two courses from: MC 1100D-Digital Entrepreneurship, MC 1100E-Digital Media Tools and Skills, MC 1100F-Digital Media Innovation Concepts, MC 3390-Media Design, 4323-Multimedia Journalism, 4324-Visual Storytelling or 4325-Coding and Digital Skills for Communicators, MC4326-Advanced Social Media and Analytics

Multimedia Production concentration (9 hours)

Required course: MC 3319-Visual Communication

Choose two courses from: MC 3311-Video Production, 3312-Television News, 3390-Media Design, 4312-Photojournalism, 4324-Visual Storytelling

Sports Media concentration (9 hours)

Required course: MC 4329-Sports Media

Choose two courses from: MC 4312-Photojournalism, MC 4324-Visual Storytelling, MC 4330-Internship, MC 4331-Strategic Sports Communication, MC 4357-Sports as News

Careers in Electronic Media: A Mass Communication major lays the groundwork for understanding the foundations and major principles of mass media and can lead to a mass media career and beyond. Students apply basic concepts learned in the major to any communication path they follow. If you are pursuing a career in a traditional media field such as advertising, public relations, or journalism, you can apply your understanding of media learned in the sequence to a wide range of work. Students have launched careers as free-lance videographers, musicians, wedding planners, doctors, designers, information specialists, research analysts, writers, editors, community affairs, as leaders in the non-profit sector, and in corporate and institutional media (producing visual, audio, written, and multimedia materials for training and instruction, internal and external communications, sales, and public relations). Other careers include: Assignment Editor, Broadcast Technician, Critic, Director, Disc Jockey, Editor, Engineer, Film Editor, Floor Manager, Lighting Director, News Director, Newscaster, Producer, Production Design, Production Management, Program Director, Scriptwriter, Sound Mixer, Sports Director, Station Manager