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圣母大學(xué)

圣母大學(xué)-文學(xué)學(xué)士(廣告專業(yè))

Bachelor of Arts (Major: Advertising)(本科)

院校名稱圣母大學(xué)
院校排名1440

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專業(yè)概況
所屬院系
中國(guó)學(xué)生入學(xué)要求
課程信息

專業(yè)概況

在這里學(xué)什么？

Advertising requires a unique combination of business acumen, marketing nous and enormous creativity and this program strives to impart all of those skills. As a student you will learn about topics such as consumer behaviour, integrated marketing and media planning, as well as develop your production and design knowledge.

Why study this degree?

Apart from being one of Australia’s most competitive industries, advertising is also one of the most rapidly changing – presenting plenty of challenges as well as opportunities for practitioners. This well-structured program covers traditional advertising skills such as design and consumer behaviour alongside a thorough introduction to the new digital and social media platforms.

Core courses over the three-year program include Media and Society, Consumer Behaviour, Advertising and Promotions, Media Planning, Creative Advertising and Advertising Design. You will also choose 12 electives, allowing you to take a Minor or double Major in another discipline such as Applied Psychology, Sociology, Marketing or Public Relations.

On graduation, you will be fully equipped to work in a variety of roles such as copy writing, media buying, brand management and creative direction.

Career opportunities

The following careers are open to graduates of this program:

Account management
Brand management
Copywriting
Creative direction
Media buying
Promotions and communications.

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

School of Arts and Sciences

中國(guó)學(xué)生入學(xué)要求

為來自中國(guó)的學(xué)生設(shè)計(jì)

National College Entrance Exam (Gao Kao): A minimum of 63% of the overall score (Tier 1); A minimum of 70% of the overall score (Tier 2); A minimum of 75% of the overall score(Tier 3). Applicants must meet high school qualifications (or equivalent) to apply for undergraduate program. English Language Requirements: IELTS (Academic) - 6.5 overall, with no individual band score lower than 6.0; CAE/CPE - 176 overall, with no individual band score lower than 169; PTE Academic - 58 overall, with no individual band score lower than 50; TOEFL (iBT) - 84 overall, with no score lower than 21 in writing and no other band score lower than 17.

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課程信息

學(xué)制：全日制(3 年)

學(xué)費(fèi)：A$29,000.00 (￥ 144,936) /年

開學(xué)時(shí)間：2022八月2日

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留學(xué)地點(diǎn)：Sydney Campus140 Broadway,BROADWAY,New South Wales,2007, SYDNEY, Australia

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