昆士蘭大學

Open doors to rewarding career opportunities by combining your passion for analytics and mathematics with a grounding in the principles of business management and leadership.

This dual program provides you with a focused background in economic theories and business management principles, along with the in-depth knowledge of a mathematics program.

The Bachelor of Business Management will allow you to develop core business skills. You can then build on these by selecting specialist areas of study including leadership and management science, innovation and entrepreneurship, business economics, business information systems, human resources, international business and marketing.

UQ Business School's lecturers and tutors are industry leaders. Our vast network of industry contacts means you can develop practical experience at some of the world's leading companies.

In the Bachelor of Mathematics, you'll choose to develop a comprehensive specialised knowledge in one field of mathematics or a high level of sophistication in the applications of mathematics. You can then use your knowledge in sectors of the economy beyond the traditional areas of engineering and the physical sciences, such as finance, economics, information technology and molecular biology.

You'll graduate with skills that are in high demand and you'll be ready to take a leadership role across an array of industries.

Marketing

This major will develop you into a dynamic marketing professional.

You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

The courses in this major will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.

This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.