紐約州立大學水牛城分校

Why study Communication BA at UB?

The Department of Communication seeks to understand and to improve human communication in all its forms. The undergraduate program provides students with comprehensive knowledge of the nature of human communication, the symbol system by which it occurs, its media, and its effects. As a field of concentration, the department contributes to a liberal education and provides basic preparation for either graduate study or careers in communication. Our teaching transforms students from passive to active learners, deepening their understanding of communication while helping them learn fundamental scientific processes — how scholars ask questions and conduct inquiries, gather and analyze data, and articulate results. Finally, the department provides a flexible environment where students are free to work closely with faculty and follow their own interests.

Learning Outcomes

Upon successful completion of all requirements, the student will have knowledge to:

• Develop an understanding of major domains and theories that define the field of communication, including the ability to define and apply theories relevant to their concentrations.
• Develop an understanding of communication research methods, including:
• The ability to describe fundamental procedures relative to various approaches to research.
• An understanding of critiques of each approach.
• The ability to make a research argument including problem statement, hypotheses, evidence for testing hypotheses, and support of hypotheses based on evidence and reasoning.
• Develop an understanding of technologies associated with communication, including:
• Knowledge of historical development in terms of society and culture.
• Knowledge of use and implications of technologies for research and professional use.
• Awareness of the theoretical and practical implications of new technologies for the students' concentration.

Career Outlook

Employment opportunities exist in a broad range of organizational and industrial institutions, government, the non-profit sector, and higher education. Many graduates pursue careers in marketing, public relations and advertising; digital media and technology; sales; social media or social marketing; human resources; mass media including broadcasting and journalism; management or administration; international, government or political relations; and, counseling or social services. Students have also gone on to graduate school or law school, military officer training, and law enforcement.