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林肯大學(xué)-廣告與市場(chǎng)營(yíng)銷(榮譽(yù))文學(xué)士

Advertising and Marketing BA (Hons)(本科)

專業(yè)概況

在這里學(xué)什么？

The BA (Hons) Advertising and Marketing degree at Lincoln offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries. This course aims to introduce topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing, enabling students to develop a comprehensive understanding of the role of advertising and marketing in business and society. Students have the opportunity to learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives. The importance of digital marketing is acknowledged throughout the programme and students have the opportunity to develop digital skills from the first year.

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

Lincoln Interational Business School

中國(guó)學(xué)生入學(xué)要求

為來(lái)自中國(guó)的學(xué)生設(shè)計(jì)

Prospective students require one of the following qualifications for entry into year one of an undergraduate degree: Successful completion of a Foundation programme with a minimum of 50% plus an average of 70% or above in High School. Some programmes may require a higher foundation score e.g. 60%; Successful completion of the first year of a Chinese degree / Diploma with an average grade of 70% or above. Students who have successfully completed a HND BTEC or SQA qualification may be accepted directly into year two or three of a University of Lincoln undergraduate course on a case by case basis. Students who have successfully completed the second or third year of a Chinese Degree or Diploma may be considered for direct entry into year two or three of a University of Lincoln undergraduate course on a case by case basis. Depending on your academic background and intended course of study, it may be possible to apply for advanced entry into year 2 or 3 of a University of Lincoln undergraduate course. Students need to have an IELTS score of 6.0 (with no less than 5.5 in each band score). Some courses require a higher IELTS score.

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課程信息

學(xué)制：全日制(3 年)全日制(4 年)

學(xué)費(fèi)：￡14,400.00 (￥ 128,843) /年

開學(xué)時(shí)間：2022十月4日

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留學(xué)地點(diǎn)：Lincoln (Main Site)Brayford Pool,Lincoln,Lincolnshire,LN6 7TS, England

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