圣安德魯斯大學(xué)

The Masters in Marketing (MLitt) develops an integrated and critically aware understanding of marketing and organisations and equips students to meet the strategic challenges of the global marketplace.

Course information

The Masters in Marketing is a one-year taught programme run by the School of Management.

Highlights

• The programme focuses on the role of marketing within organisations and the wider global context within which they work. Upon completion of this programme you will have an integrated and critically aware understanding of marketing and organisations and be ready to take an effective role within them.
• Marketing practitioners from industry and academia are invited as guest speakers on a regular basis to speak to take part in the programme, speak to students and lead master classes.
• Students may have the opportunity to go on an annual marketing-related field trip.

Teaching format

Teaching is delivered through a mixture of core and optional modules using a range of delivery methods including lectures, small group tutorials, workshops and seminars. The average marketing cohort is 40 students.

Assessment comprises a combination of coursework and examinations. From June to August, students undertake a research project culminating in a written dissertation of 15,000 words.

Marketing students are academically supported by their dedicated programme director as well as the Director of Postgraduate Programmes.

Careers

Alumni from the Masters in Marketing and more generally from other Masters programmes in the School of Management have secured employment in the fields of general management, marketing and brand management, marketing research, management consultancy, fund administration and other aspects of the financial services industry.

Graduates from the Masters in Marketing have taken up roles in a wide variety of organisations in the public and private sector including:

• Accenture
• Amazon
• Boston Consulting Group
• Google
• L'Oreal
• LinkedIn
• Microsoft
• Procter and Gamble
• Unilever
• Volkswagen Group