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薩塞克斯大學-營銷與消費者心理學碩士

Marketing and Consumer Psychology MSc(碩士)

院校名稱薩塞克斯大學
院校排名247

錄取幾率評估

專業(yè)概況
所屬院系
中國學生入學要求
課程信息

專業(yè)概況

在這里學什么？

Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Consumer psychology is key to:

understanding buyer behaviour
enabling organisations to design innovative products
creating effective communication messages.

This course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology.

You’ll benefit from the academic expertise and industry experience of the School of Psychology and the University of Sussex Business School.

Accreditation

The University of Sussex Business School is accredited by EQUIS, the most comprehensive institutional accreditation system for business and management schools. Accreditation ensures a rigorous quality control, benchmarking against international standards and is acknowledged worldwide.

CAREERS

Our Marketing and Consumer Psychology MSc opens up career options in both marketing and psychology. Prepare yourself for a range of roles including in:

fast-moving consumer goods (FMCG)
retail marketing
brand management
communications
public relations
market research
consumer insight management
consultancy
goods and services innovation
social marketing and channel management.

所屬院系

進入哪個院系學習？

Business and Management

中國學生入學要求

為來自中國的學生設計

Students need to have a Bachelor degree from a leading university with overall mark of 65%-80% or 75%-85% depending on your university. Specific requirements may vary depends upon the course chosen.

想申請，但不知道自己能否成功申請這個專業(yè)？

留學監(jiān)理網自2010年以來，服務了大量的學生，積累了大量的真實案例。輸入相應的自身情況如GPA、語言成績、學歷等，留學監(jiān)理網幫你進行1對1精準評估并提供案例參考。