悉尼科技大學(xué)

The combined theoretical and practical approach in this course develops ethical, effective communication professionals. This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts, as well as specialised expertise in public relations or advertising.

The course combines a professional degree with immersion in another language and culture, enhancing professional training and career options. This combined degree seeks to augment the value of public communication by broadening awareness and understanding of another language and culture.

This course has a focus on professional communication careers that include public relations or advertising. Students explore the communication contexts - cultural, social and political - for these practices. They develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, and organisational communication management. Assignments provide material for a portfolio after graduation.

International perspectives on public relations and advertising enable UTS graduates to transcend national barriers and be competitive in a global environment. Career options are enhanced by international experience, making students more adept at international and cross-cultural professional practice.

Course structure

Students must complete 240 credit points consisting of 24 credit points of core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), 24 credit points of cross-disciplinary electives and a 96-credit-point country major choice. Students who do not meet the requirements to study the second major complete elective subjects.

Careers

Career options include advertising account executive, advertising copywriter, communication strategist, community relations manager, marketing communication specialist, media liaison officer, media researcher, political media adviser, public relations consultant, publicity officer, social media strategist, and special events coordinator.