臥龍崗大學

In the Digital and Social Media major, you will learn skills in digital media production, content development, social media curation and project design through ideas and practice. These real-world practical skills are backed up with high-level critical and creative analysis of emergent media phenomena.

Students will graduate as digital change-makers, with future-facing career options in social media management, digital content analysis, online campaign design, digital innovation and creative entrepreneurship.

The Bachelor of Communication and Media enables you to expand your career options by combining the Digital and Social Media major with one of four other majors in the degree: Global Screen Media; Journalism; Visual Communication Design; or Marketing Communication and Advertising. This is an ideal degree if you are interested in more than one area of media and communications and want a flexible future career path.

What you will study

You will study digital and social media, with a focus on the process of media development. From day one you will use a wide variety of technologies and platforms to test your ideas in projects defined and driven by you.

Our unique approach to learning through project development means that you will rapidly become skilled in innovation, prototyping, testing and practice through creative media approaches to real-world problems. You will learn how to create work that meets the needs of users and clients, and how to use feedback to grow your project potential.

At the same time, you will study the ethical, social and technological changes that are shaping digital media careers in Australia and overseas.

In addition to the core subjects and a major in Digital and Social Media, there is also the opportunity to complete another major from the below list. This will increase your knowledge and employability in the media and communication industries.

Global Screen Media
Journalism
Marketing Communication and Advertising
Visual Communication Design

Why choose this course

Digital and social media will continue to be at the forefront of major social change in Australia and around the world.

The scale and pace of these changes means that graduates with digital and social media expertise are in high demand. Employers are looking for people passionate about creative leadership who will drive innovation, find unexpected opportunities and bring expert analysis to solve new problems.

Career opportunities

Global Communications

Digital Publishing

Media Strategy and Planning

Public Relations

Copywriter

Market Research

Event Coordinator

Publicity Officer

Tourism Officer

Print/Television/Radio/Photo/Online Journalist

Government

Editor

Feature Writer

Reporter

Researcher

Advertising

Social Media Manager

Media Management Advisor

Communication Specialist

Corporate Communications

Content Development