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西新英格蘭學(xué)院

西新英格蘭學(xué)院-市場學(xué)工商管理學(xué)士學(xué)位

Bachelor of Science in Business Administration in Marketing(本科)

院校名稱西新英格蘭學(xué)院
院校排名N/A

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所屬院系
中國學(xué)生入學(xué)要求
課程信息

專業(yè)概況

在這里學(xué)什么？

Marketing is a dynamic force in today’s multinational economy. Given the highly competitive nature of business, it is essential that business organizations understand and respond to the wants and needs of multiple markets. In order to manage markets successfully, Marketing managers must employ a combination of good business judgment, effective analytical techniques, and professional communication skills. The marketing program strives to provide students with abilities in each of these areas.

Students in the Marketing major learn how to develop their marketing skills to become efficient marketing managers. Course projects are designed to provide students with exposure to real world marketing management problems. Students often work in group projects where they meet with business clients, gather marketing information, and develop real-time marketing solutions.

Career Opportunities

Students majoring in marketing often pursue careers in marketing management, marketing research, sport marketing, sales and sales management, consumer management, and product/brand management.

Program Learning Goals

Having completed a major in Marketing, the student will have the ability to:

Understand the interactions required for the effective design and execution of strategic and marketing plans;
Apply marketing theories and concepts to the analysis and design of solutions for marketing-related business challenges;
Demonstrate skills in quantitative and qualitative research techniques as they apply to marketing problems; and
Produce effective marketing plans, research reports, and oral presentations.

Note: International students who have been admitted for Fall 2020 and are unable to travel to the US may defer their admission to Spring 2021.

所屬院系

進(jìn)入哪個院系學(xué)習(xí)？

College of Business

中國學(xué)生入學(xué)要求

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留學(xué)監(jiān)理網(wǎng)自2010年以來，服務(wù)了大量的學(xué)生，積累了大量的真實案例。輸入相應(yīng)的自身情況如GPA、語言成績、學(xué)歷等，留學(xué)監(jiān)理網(wǎng)幫你進(jìn)行1對1精準(zhǔn)評估并提供案例參考。

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課程信息

學(xué)制：全日制(4 年)

學(xué)費(fèi)：US$36,606.00 (￥ 236,984) /年

開學(xué)時間：預(yù)計在八月 2022

申請截止日期：

留學(xué)地點(diǎn)：College of Business1215 Wilbraham Road,SPRINGFIELD,Massachusetts,01119, United States

留學(xué)監(jiān)理網(wǎng)自成立以來，已真實服務(wù)大量學(xué)生。留學(xué)監(jiān)理老師從業(yè)都5年以上，我們有足夠的經(jīng)驗告訴你一個學(xué)校錄取你的幾率。

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